Erica Borrero

  • Graphic Design, Web Design & UX/UI Design
  • King of Prussia, PA

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Creative professional experienced in print, web and UX/UI design. Follows new trends in technology and combines them with artistic skill to create polished final products.

Experience

Digital Designer at CoreDial

November 2018 – Present

Design and/or creation of print and digital marketing materials including: web pages, e-mails, presentations in PowerPoint and Google Slides, web banners, print ads, trade show booths, video concepts and promotional items.

Web Designer at Goddard Systems, Inc.

September 2013 – October 2018

Created the overall look and feel of a wide range of interactive and print communication materials. Responsibilities included, but were not limited to:

• Recreation of older company websites into responsive and modern final products. These tasks included reorganizing the information architecture, wire framing, visual design and coding in HTML and CSS.
• Front end code fixes (debugging) on preexisting web/digital materials.
• User interface design on internal company digital platforms.
• Creation of print and digital advertising collateral.
• Kept team aware of best usability practices and current technology trends.

Graphic/Digital Designer at Osborn Visual Solutions

October 2012 – June 2014

Assisted in the design of custom television networks based on activity schedules. These industries included senior living communities, assisted living communities, and hospitals. Second year of employment was on a remote part-time basis in conjunction with the full-time position at Goddard Systems.

Freelance Designer at Sopoz, Inc.

April 2009 – Nov 2010

Designed digital and print-based marketing materials using Adobe Creative Suite. These pieces included: logos, web graphics, website designs, brochures, flyers, album covers, and board game concepts.

Graphic Designer at AC Coin and Slot

February 2007 – April 2008

Designed signage concepts in Adobe Illustrator and Photoshop to be built and displayed in casinos nationwide. Additional responsibilities included mounting and book binding of final designs to be presented to casinos for signage purchase.

Education

Master of Science, User Experience Design at Kent State University

2014 – 2017

Bachelor of Science, Graphic Design at The Art Institute of Philadelphia

2002 – 2006

Awards

Franchise Development Website Awards: Silver Winner, 1851 Franchise

Role of designer and frontend developer on the Goddard School Franchise website: goddardschoolfranchise.com

Skills

Digital and print designHTML5, CSS3 & responsive designWireframing and prototyping for the webAdobe CC: Photoshop, Illustrator and InDesignDigital illustrationFluent in PC and MAC based systems